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Users will soon have a new feature that enables them to lessen the volume of artificial intelligence-produced content appearing in their feeds. This initiative comes as the company announced that it presently contains more than 1 bn AI videos.

Testing and Rollout

This change is in a pilot phase over the next few weeks before a global rollout. This development comes amid a increase in content created by AI, driven by new content generation software.

AI Content on Other Platforms

Recent reports that nearly one in 10 of the quickest rising channels on another major platform primarily display content made by AI. A significant portion of this material is deemed mass-produced AI material, a label for poor-quality, mass-produced content that is often nonsensical or dreamlike.

Based on user feedback that a lot of users appreciate content created using AI tools, ranging from AI artwork to science explainers, and we aim to offer the community the ability to increase or decrease of that, according to their own choices,” said a spokesperson.

AI on the Platform

TikTok disclosed that there are now 1.3bn videos on its network labeled as made with AI. In total, over 100 million media items are uploaded to the platform each day, making AI-generated material a relatively small portion of its total content library.

User Control Features

Viewers will be capable of decrease or raise the level of AI-generated videos they watch by using the “manage topic” setting in the application and choosing “AI-generated content”. Other topics that currently be controlled under the setting encompass news, style, aesthetics, and dance.

AI Disclosure Rules

Its guidelines oblige users to tag convincing AI-made content, and it prohibits malicious AI impersonations of well-known individuals or crisis events. Any realistic artificial content that is without a tag can be removed under its user guidelines.

Additionally, the service will henceforth attach an artificially created label to content created with its proprietary AI systems, or flagged by an cross-platform project for identifying artificial media. This measure is aimed to deter users from trying to bypass the labeling process.

Educational Initiatives

TikTok is also establishing a $2m educational fund for experts and groups to develop educational content about ethical AI use. This project will support non-profit groups specializing in training computer science.

Moderation Strategy

The video-sharing app has defended its moderation strategy, following debate over proposals to lay off hundreds of review team members in Britain. TikTok is planning to eliminate 439 jobs in its trust and safety team in its British office, with labor groups and online safety experts raising concerns that staff are being displaced by machine-led review.

A senior executive clarified that human moderation would still have a role, but automated tools can protect employees by eliminating the most harmful content prior to it has to be seen by humans. The platform stated a significant reduction in explicit and harmful content seen by safety staff over the previous year due to reliance on its automated systems.

It is vital to integrate staff and AI to maintain a secure environment,” the executive stated. “We’ll have humans as involved in the system, but we additionally believe it’s extremely critical to limit contact with harmful content as quickly as possible, which is the area in which a significant AI assistance is proving valuable work at speed.”